Strategy software with a Boston edge.
INaROW is an early-alpha strategy operating system designed to help teams connect strategy, business models, ideas, projects, metrics, and AI-powered insight in one place.
Based in Boston, working with early adopters who want to help shape the future of strategy execution software
From consulting pattern to strategy platform
INaROW began as a practical response to a familiar problem: strategy work too often lives in slides, spreadsheets, workshops, and scattered project tools. Leaders make choices, teams generate ideas, projects start, metrics move — but the connections between them are hard to see and even harder to manage.
The product is the brainchild of the founder of INaROW Consulting, created to turn strategy and AI adoption work into a living operating system rather than a one-off engagement.
INaROW Consulting's philosophy is rooted in the question: "Are your AI ducks in a row?" — using AI thoughtfully, transparently, and practically to augment how organisations work, rather than to replace judgment or obscure decision-making.
INaROW the product is the software expression of that same philosophy: structured, connected, honest about what it knows, and designed to make strategy execution genuinely visible.
What we believe
Strategy should be connected
Choices, business models, ideas, projects, metrics, and adoption work should not live in separate silos. They belong in one coherent operating system.
AI should be useful, not mysterious
Clever Duck is designed to explain, connect, and challenge your strategy using the data already inside your workspace — not to impress you with smoke and mirrors.
Execution needs visibility
Teams need to see what is linked, what is drifting, what is missing, and what needs attention. That clarity is what strategy operating systems are for.
Early adopters should shape the product
INaROW is being built with real users, real feedback, and real strategy work — not in isolation. Your input matters from day one.
Meet Clever Duck
Clever Duck is INaROW's AI strategy assistant. It helps users ask better questions about their organisation, review strategic work, identify gaps, and connect ideas to SWOTs, competitors, business models, projects, and metrics.
Clever Duck is not a generic chatbot. It is designed to work with your organisation's own INaROW data, and to distinguish actual system links from inferred themes.
We are in early alpha
INaROW is still early. That is intentional. We are looking for early adopters who want to help shape the product, test real workflows, and give honest feedback.
Early adopters are a great fit if you…
- Care about strategy execution and connecting choices to outcomes
- Manage ideas, projects, metrics, or transformation work
- Want better visibility across strategic choices and execution
- Are curious about practical AI in management systems
- Are comfortable using and shaping an evolving product
Book a demo to learn more about early access.
A little Boston attitude, a lot of practical thinking.
INaROW is based in the Boston area — a region known for sharp thinking, deep expertise, universities, healthcare, finance, technology, and a healthy dose of no-nonsense pragmatism.
The product reflects that spirit: practical, curious, analytical, and a little playful. We are building something we genuinely believe organisations need — and we are doing it from right here.
What we are building
The goal is simple: help organisations see how strategy actually connects to execution.
Want to help shape INaROW?
We are inviting early adopters to try the platform, challenge it, and help decide what it becomes next.